ASOS pulls fashion tweets together on one site

ASOS has launched a website that aggregates the Twitter feeds of top fashion insiders.


The pure-play retailer has launched to help users follow the best fashion Twitter feeds and show ASOS to be a fashion-conscious brand.

This is ASOS’s second site to use real-time data from Twitter. In November it launched ASOS Reviews, which collates comments about the brand from Twitter ( 19 November 2009).

James Hart, ecommerce director at ASOS, said, “We’ve been chatting to our customers through social media for a few years but we also follow and interact with some of fashion’s greatest through Twitter. With we get to share this passion.”

The site, created by digital agency AdaptiveLab, features top Twitter profiles within categories such as Bloggers, A-List and Insiders including Mary Portas, Agyness Deyn and brands including TopShop, River Island and Net a Porter.

James Haycock, MD of AdaptiveLab, said, “ASOS’s open approach to including competitors on the site demonstrates that it really understands the role its brand can play when it comes to social interaction, as this application positions them as a useful resource that will have continued relevance.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here