The pure-play retailer has launched asosfollowsfashion.com to help users follow the best fashion Twitter feeds and show ASOS to be a fashion-conscious brand.
This is ASOS’s second site to use real-time data from Twitter. In November it launched ASOS Reviews, which collates comments about the brand from Twitter (nma.co.uk 19 November 2009).
James Hart, ecommerce director at ASOS, said, “We’ve been chatting to our customers through social media for a few years but we also follow and interact with some of fashion’s greatest through Twitter. With asosfollowsfashion.com we get to share this passion.”
The site, created by digital agency AdaptiveLab, features top Twitter profiles within categories such as Bloggers, A-List and Insiders including Mary Portas, Agyness Deyn and brands including TopShop, River Island and Net a Porter.
James Haycock, MD of AdaptiveLab, said, “ASOS’s open approach to including competitors on the site demonstrates that it really understands the role its brand can play when it comes to social interaction, as this application positions them as a useful resource that will have continued relevance.”
This story first appeared on newmediaage.co.uk