Brainjuicer sees pre-tax profits rise 21% in 2009

Brainjuicer, the online market research firm which recently recruited the Marketing Society chairman Alex Batchelor as its chief operating officer, has reported a 21% increase in pre-tax profit to £1.66m for 2009.

Brainjuicer

The company says it has experienced significant growth despite the market declining for the first time in decades and has opened new offices in Switzerland and Germany. Batchelor is bases in its London offices and oversees European and US operations.

It says it has now increased product development investment to drive innovative growth and has increased investment in technology platforms to drive profit and capacity.

Other highlights in its 2009 full year results include a 27% revenue growth to £11.8m, 27% growth in operating profit to £1.6m.

John Kearon, chief executive of BrainJuicer, says: “We are delighted to have achieved significant international growth in revenue and profit, all organic, in what has been the worst year for our industry in decades. Our ambitious aim over the next decade is to become a top 10 global market research group.”

“Our commitment to reinventing the way market research is done is delivering significantly more business from a larger number of the world’s biggest companies. This innovation, coupled with hiring great researchers and our expanded office network in the major research markets, has culminated in a further international mandate from one of the world’s largest companies.”

“In 2010 we intend to launch more innovation, open offices in Brazil and China and deliver further significant growth and strategic progress.”

BrainJuicer now has conducted research in 54 countries and in 38 languages. With offices in US, UK, Australia and the Netherlands and recently in Switzerland and Germany, BrainJuicer now covers 45% of the market research market.

Its online panel uses an array of tools including the JuicyBrains Innovation community, a unique tool allowing clients to engage with an online community of consumers who have a shared interest in innovation, and to tap into the feedback of more creative consumers.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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