Direct mail volumes set to increase after Royal Mail peace deal

The volume of direct mail delivered by Royal Mail could rocket under the peace deal agreed with the postal unions.

Royal Mail
Royal Mail

As part of the deal brokered with the Communications Workers Union (CWU), existing rules that limit the number of unaddressed flyers, leaflets and letters to three per household have been lifted.

The CWU had previously stated that unlimited mail would make mailbags too heavy but the Royal Mail has pushed for the revenue boosting move in the face of mounting competition.

Royal Mail currently enjoys about 25% of the unaddressed mail market but is looking to take business from rivals.

The deal also sees postal workers awarded a 6.9% pay rise over the next three years. It also ends the threat of further strikes.

Postal workers staged a series of walkouts in the autumn in a dispute over jobs, pay and modernisation.

A truce was called in November that put a stop to the planned Christmas stoppages and the two have been locked in talks since the turn of the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here