NatMag launches online hub for food festival

The National Magazine Company has launched a cross-platform campaign to support its 30 Days of Food and Drink festival.

Food and Drink festival

As part of the campaign, NatMag has launched a website designed as the hub of the food and drink festival.

Content will include food and drink events, offers, reviews and giveaways from all participating NatMag titles Good Housekeeping, Country Living, House Beautiful, SHE, Prima, Zest, Reveal, Best and Esquire magazines.

Each title will have its own unique landing page for its readers which can be accessed by clicking on the logo from the homepage.

The website is part of a large integrated marketing campaign to support the month-long festival and aims to target 10 million NatMag readers.

The multi-media campaign also includes advertising and editorial coverage in all participating NatMag titles, and an 8-page 30 Days of Food & Drink special in the May 2010 issue of selected monthly magazines.

30 Days of Food & Drink 2010 takes place between 1 and 30 May and is sponsored by Sainsbury’s.

The month-long festival programme includes magazine-led initiatives, culinary workshops, tastings and demonstrations with the Sainsbury’s Try Team, Michelin star chef Angela Hartnett and celebrity chef Phil Vickery.

The festival also includes the Good Housekeeping Food Awards, celebrating the best food and drink brands in Britain.

The food and drink festival follows on from NatMag’s 30 Days of Fashion & Beauty event, which launched in 2008.

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