Retail sales recover in February

Retail sales recovered in February after a difficult January on the high street, according to the latest British Retail Consortium (BRC) figures.

High street

Like-for-like sales were up 2.2% compared a 0.7% drop in January when severe weather and snow kept consumers out of shops.

The BRC director general Stephen Robertson warns that “despite appearances the results are not that strong” as they compare to very weak February sales in the previous year and were boosted by poor January performance this year.

He adds that when weather-related distortions are removed it is clear that consumers remain cautious about spending.

Food sales slowed further as customers stocked up in January and lower food inflation hit.

Non-food sales recovered as clothing and footwear and homewares and furniture showed gains.

Non-store sales, which include online, phone and mail-order sales, were 15.5% up on February last year boosted by the poor weather which kept consumers indoors.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here