Yahoo! moves European marketing out of OgilvyOne

Yahoo! has parted company with OgilvyOne in the UK and Europe and consolidated its advertising, digital and direct marketing business into US agency Goodby Silverstein & Partners.

Yahoo campaign

OgilvyOne was appointed by European consumer marketing director James Tipple last October without a pitch. Goodby Silverstein & Partners was named as Yahoo!’s US advertising and digital agency at the same time.

Ogilvy & Mather created the global $100m (£61m) rebranding campaign for Yahoo! last summer. The integrated campaign took in TV, print, digital and radio and featured members of the public with the strapline “It’s Y!ou”.

The Ogilvy Group will remain working for Yahoo! in the form of Neo, its division that handles media buying.

A spokesman for Yahoo! says: “Yahoo!’s agency approach in the Europe, Middle East and Africa region now mirrors that of the US, where a collection of key agency partners informs the direction and execution of our brand campaign.”

Former Vodafone marketer Tipple was promoted in July last year to replace Kristof Fahy.

Fahy stepped up to take the position of VP of international marketing for Yahoo! but left to join William Hill , six months after taking up the role

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here