Yahoo! moves European marketing out of OgilvyOne
Yahoo! has parted company with OgilvyOne in the UK and Europe and consolidated its advertising, digital and direct marketing business into US agency Goodby Silverstein & Partners.
OgilvyOne was appointed by European consumer marketing director James Tipple last October without a pitch. Goodby Silverstein & Partners was named as Yahoo!’s US advertising and digital agency at the same time.
Ogilvy & Mather created the global $100m (£61m) rebranding campaign for Yahoo! last summer. The integrated campaign took in TV, print, digital and radio and featured members of the public with the strapline “It’s Y!ou”.
The Ogilvy Group will remain working for Yahoo! in the form of Neo, its division that handles media buying.
A spokesman for Yahoo! says: “Yahoo!’s agency approach in the Europe, Middle East and Africa region now mirrors that of the US, where a collection of key agency partners informs the direction and execution of our brand campaign.”
Former Vodafone marketer Tipple was promoted in July last year to replace Kristof Fahy.
Fahy stepped up to take the position of VP of international marketing for Yahoo! but left to join William Hill , six months after taking up the role
