Chime sees its 2009 pre-tax profits increase by 14%

Chime Communications, owners of advertising agency VCCP and PR group Bell Pottinger, has posted a 14% increase in full-year pre-tax profits to £18.8m, thanks to its increased focus on cost efficiencies

Reporting its profits for 2009 today (10 March) Chime says its adjusted pretax profit was £18.8m, compared with £16.5m last year.

Revenue rose 8.5% to £300.9m, which it says was boosted by growth in its sports marketing division following its acquisition of Essentially Group Ltd and strong performance by VCCP.

The company is now seeking to expand its market research and data offerings. It has acquired market research and data consultancy Tree (London) Limited from Cagney Plc for £2m in cash.

Lord Bell, chairman of the group (pictured), says: “We will continue our policy of controlling our costs, increasing the proportion of our costs that are variable and we are targeting an improvement in our margin.”

Numis Securities predicrs that going forward “we expect Chime to benefit from gradually improving underlying markets in 2010 in addition to the uplift from recent acquisitions.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here