NCP splits marketing team as part of brand refresh

Car park provider NCP has boosted its marketing team and split it into two divisions, as part of its brand refresh project.

Under its new look, the NCP brand has a new customer focused positioning and complete makeover.

To push this forward, the company has split its marketing team into two divisions ’Channel Marketing’ and ’Brand & Creative’ and says it believes the new line-up will help to push the business forward and improve its marketing and customer relationship management.

New recruits will head both divisions up. Mark Dugdale will take the helm in the ’Channel Marketing’ division. He joins NCP from Nuffield Health where he was head of brand and partnerships. The ’Channel Marketing’ team are responsible for all NCP’s media, PR, Digital channels including web development, partnerships, CRM and airport requirements,

Alison Sams who joins the Croydon-based company from Scottish Widows where she headed up the in-house creative department will lead the ’Brand & Creative’ division. Her team will be responsible for brand repositioning research, brand development, creative, print and creative web development for the car park giant.

NCP commercial director Jo Cooper says the split will “help us to take our communications and customer relationship management to a new level. We are particularly excited about the new team’s work on the rebranding of NCP and look forward to what this creative group will produce to take us onwards and upwards.”

Latest from Marketing Week

Mark Ritson investigates: Recreational marijuana

After probing America’s newest industry four key questions spring to mind: Which will be the big marijuana brands of the future? Why does scale drive ad effectiveness? What day is it? And, why have my legs stopped working?


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here