The appointment comes in the same week that the Government confirmed that the licence fee is to go up by 2% to £145. It follows the announcement last week that the corporation is looking at axeing digital radio stations and halving its number of web pages.
The agency’s remit will include reminder letters and licence distribution. It also includes working on digital communications.
Peter Kirk, head of sales and marketing for TV Licensing at the BBC, says: “We are pleased to be able to reappoint Proximity to handle this large and complex contract, which will save the BBC £20m over the 5-year term.
“During the course of a very thorough bid process, the team demonstrated best practice quality control processes and a high standard of value for the licence payer.”
Proximity bid with Orchestra Group Ltd as its print services provider and will continue to work alongside a number of agencies contracted by the BBC to deliver integrated communications services for TV Licensing. These include AMV.BBDO PR company Fishburn Hedges Boys Williams and PHD.