Danepak hands TV project to Bray Leino

Bacon brand Danepak has appointed Bray Leino to develop television advertising for pork and bacon products.


The campaign will begin next month and support distribution and sales of the brand by driving awareness of the Danepak range and brand by reminding consumers that: ’Danepak makes for Perfekt moments’.

In 2007 Danepak launched a press campaign to give its products a more upmarket position with its first campaign in five years.

The campaign was developed by Hooper Galton and showed Danepak farms as family concerns where everybody gets involved.

The ads carried the line “From the family farms of Denmark” and used images that are designed to look like family snaps, complete with hand-written.

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