Mattel to launch Mad Men dolls

Barbie maker Mattel is to launch a range of dolls based on characters from television show Mad Men.

Mad Men dolls

Dolls of characters from the show, which is based on the lives of careers at fictional New York advertising agency Sterling Cooper in the early 1960s, will be available from July.

Creative director Don Draper, his wife Betty, agency partner Roger Sterling and office manager Joan Holloway will be part of a collector’s series.

The doll of leading man Draper will wear his “classic, polished red-lined suit” and the other three “stylized in iconic costumes from the series”, according to Mattel.

The award-winning series airs on BBC4 in the UK and chronicles the lives of the men and women at the Madison Avenue agency.

Their lives – often hit by adultery, ill health, drink and drugs – are in stark contrast to the wholesome image of Mattel’s iconic Barbie dolls.

The toy maker relaunched Barbie as a “fashion icon” last year with new packaging and marketing.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here