Nurofen Express launches latest campaign

Nurofen is launching the next phase of an £11m multi media campaign to support Nurofen Express.

Nuro Express
Nuro Express

The campaign seeks to position Nurofen Express as superior to non-branded ibuprofen and features the claim “Nurofen Express targets pain twice as fast as standard ibuprofen found in many supermarkets”.

The TV, radio and online campaign, created by Mother, will run until 31 March.

It continues the campaign creative that launched in January with a new animated character called Nuro Express.

Activity will be backed by in-store executions including line plinths, shelf barkers and wobblers, header boards, bus stops, FSDUs, checkout trays and counter top units, experiential activity, and PR.

Stefan Gaa, Reckitt Benckiser marketing director, says the ads allow Nurofen “to effectively communicate the sub-brand’s superiority over supermarket standard ibuprofen alternatives.”

In January, Nurofen revived its packaging with a new look designed to reinforce the message that Nurofen ’targets pain right at its source”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here