Toy Story teams up with Albert Bartlett potatoes

The Walt Disney Company UK is partnering with potato brand Albert Bartlett for the launch of Disney Pixar’s Toy Story 3.

Albert Bartlett potatoes
Albert Bartlett potatoes

A television campaign breaks on 28 March directing customers to an on-pack promotion giving consumers an opportunity to win one of five Disney Pixar Toy Story 3 experiences including a trip to the film’s world premiere in Los Angeles.

The brands say the partnership “represents the bringing together of two brands which are focused on delivering a quality family experience”.

Albert Bartlett marketing manager John Hicks, adds “although we operate in very different industries the partnership encapsulates the family values of both businesses and provides a strong platform to deliver a healthy and fun experience for our customers”.

Lee Jury, executive marketing director, Walt Disney Studios Motion Pictures UK, says: “We were attracted by Albert Bartlett’s principled approach to family and the environment, which reflects Disney’s values and we hope this will be the start of a long term partnership”

The film opens in cinemas on 23 July.

Albert Bartlett is it UK’s leading potato producer with its fresh and frozen produce available in all major supermarkets.

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