A television campaign breaks on 28 March directing customers to an on-pack promotion giving consumers an opportunity to win one of five Disney Pixar Toy Story 3 experiences including a trip to the film’s world premiere in Los Angeles.
The brands say the partnership “represents the bringing together of two brands which are focused on delivering a quality family experience”.
Albert Bartlett marketing manager John Hicks, adds “although we operate in very different industries the partnership encapsulates the family values of both businesses and provides a strong platform to deliver a healthy and fun experience for our customers”.
Lee Jury, executive marketing director, Walt Disney Studios Motion Pictures UK, says: “We were attracted by Albert Bartlett’s principled approach to family and the environment, which reflects Disney’s values and we hope this will be the start of a long term partnership”
The film opens in cinemas on 23 July.
Albert Bartlett is it UK’s leading potato producer with its fresh and frozen produce available in all major supermarkets.