CIM launches specialised group for social marketing

The Chartered Institute of Marketing (CIM) has set up a specialised Market Interest Group (MIG) for Social Marketing.

The Chartered Institute of Marketing (CIM)
The Chartered Institute of Marketing (CIM)

The CIM says that over the last ten years, social marketing has developed as a strategic approach for governments and other organisations aiming to influence positive social and environmental change.

It adds that there is “growing evidence” to demonstrate how social marketing can improve and enhance the impact and effectiveness of “commercial sector techniques and approaches”.

David Thorp, director of research and professional development at The Chartered Institute of Marketing, says: “We believe that social marketing is set to assume a vitally important role in best marketing practice.”

The first elected chair of the group is Veronica Sharp, director of The Social Marketing Practice. She says: “Social marketing is one of the most significant marketing methods available to marketing professionals across the globe.

“Behavioural challenges lie at the heart of many of the issues facing governments and organisations and this new group is an ideal opportunity for practitioners in social marketing, from around the world, to come together to discuss the key issues and share ideas on how to address them.”

The group welcomes all marketers who work in or are interested in social marketing.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here