First campaign for BT’s “super-fast” broadband

BT has unveiled the first advertising campaign for its new “super-fast” broadband service, BT Infinity.

BT Infinity campaign

The press, poster and online elements of the campaign launch today (March 15) with direct mail having launched slightly earlier. A new TV ad makes its debut on March 20.

The poster campaign includes a media wall at Oxford Circus tube station with exclusive use of all crosstrack posters on Bakerloo line, platform 4, featuring 22 side-by-side posters carrying six different messages.

The agencies behind the multi-million pound campaign are AMV, Mediavest, Zed, Source/Posterscope and Ogilvy.

The ads play on the “instant internet” theme given the download speeds of the service – up to 40Mb.

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