More Than teams up with Planet Rock

Planet Rock, the commercial classic rock radio station, is teaming up with insurance provider More Than with an online and on-air partnership.

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The six-month deal, which starts today (15 March), will see More Than sponsor Planet Rock’s traffic and travel bulletins.

Malcolm Bluemel, planet Rock CEO, says: “We have a loyal and growing predominantly ABC1 male audience and it makes sense to mobilise them to do business with such a credible insurance brand.”

He adds that the commercial radio station is poised to reveal several further brand partnerships.

Planet Rock broadcasts online and digital radio to 698,000 listeners each week, according to the latest RAJAR figures.

 

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