Pixie Lott designs clothing range for Lipsy

Pixie Lott is to co-design a clothing range with high street fashion brand Lipsy.

The Pixie Collection will be revealed next month and will be available in all Lipsy retail stores, concessions and online through Lipsy’s website.

The clothing range is divided into two distinct styles inspired by the Brit nominated “Mama Do” singer.

The Pixie Festival collection includes vintage style fabrics and denim while the Pixie Party collection includes oversized animal prints and embellished items.

The launch of the Pixie Collection will be supported in-store with an interactive Pixie Party experience including sound and video content to promote Pixie Lott’s music and clothing.

Pixie Lott will also make in-store appearances during the launch week.

An autumn/winter collection will follow later in the year.

Lipsy has 13 branded stores and has concessions in department stores including House of Fraser, Topshop and independent retailers.

The deal and in-store sound and video content was developed by Mood Media Consulting.

Last week, British clothing brand Fred Perry revealed collaboration with Back to Black singer Amy Winehouse. She has co-designed a range of 17 womenswear items for the brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here