The Pixie Collection will be revealed next month and will be available in all Lipsy retail stores, concessions and online through Lipsy’s website.
The clothing range is divided into two distinct styles inspired by the Brit nominated “Mama Do” singer.
The Pixie Festival collection includes vintage style fabrics and denim while the Pixie Party collection includes oversized animal prints and embellished items.
The launch of the Pixie Collection will be supported in-store with an interactive Pixie Party experience including sound and video content to promote Pixie Lott’s music and clothing.
Pixie Lott will also make in-store appearances during the launch week.
An autumn/winter collection will follow later in the year.
Lipsy has 13 branded stores and has concessions in department stores including House of Fraser, Topshop and independent retailers.
The deal and in-store sound and video content was developed by Mood Media Consulting.
Last week, British clothing brand Fred Perry revealed collaboration with Back to Black singer Amy Winehouse. She has co-designed a range of 17 womenswear items for the brand.