Created by Space City Productions, the ad aims to educate viewers on how to use the site and attract a broad range of new customers.
As Europe’s largest ticket marketplace, Seatwave has already run ad campaigns in magazines, regional radio and London’s Underground network.
The commercial is airing on Freeview channels such as ITV2, Sky News, Sky Sports News, Virgin 1, More4, Comedy Central, Fiver and Dave.
Focusing on three average fan types who would use the site, the commercial highlights the safety features and consumer guarantees offered to all consumers using Seatwave.
Filmed on location at Fulham Football Club and the Apollo Theatre, the ad reflects Seatwave’s music, theatre and sports offering, says marketing director James Hamlin.
To view the ad click here