TNT Post goes head-to-head with Royal Mail first class

TNT Post has introduced a next day delivery service called FirstSort, which it claims is the first physical alternative to the first class service offered by Royal Mail.

Through FirstSort, customers will be able to use the next day service regionally. The service will see a phased implementation across the UK, starting with Scotland. A national expansion will follow later this year. Currently the service is being used by a number of clients including hospitals and accountancy firms.

The move is the latest action from TNT Post as it bids to offer a competitive alternative to Royal Mail.

Recent additions to the postal solutions portfolio include the hybrid mail service – TNT-it – and greenPost, an environmentally-friendly mail service. In the direct mail sector, dataMatters and adscents are two of the latest products from TNT Post.

The latter is a new package that enables its clients to add a scent to their direct mail. The aroma is touch activated and the company believes the service will give users a greater return on investment and brand awareness. By offering something different, TNT Post is hoping to gain some of the vast ground it currently concedes to Royal Mail as a producer of direct mail.

TNT Post recently claimed that it had picked up customers for its courier business as a result of the strikes at Royal Mail last autumn. Its chief financial officer, Henk van Dalen, said at the time that “customers might switch to TNT because they think Royal Mail isn’t reliable”.

TNT Post is the largest competitor to Royal Mail in the deregulated postal market, currently handling more than 200 million items a month.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here