Bmycharity.com partners with Help for Heroes to avoid closure

Bmycharity, the online donation service, has avoided closure by partnering with war heroes charity Help for Heroes.

The two organisations will merge to form BmyHero.com.

The name and branding will change in the next few weeks but for now all fundraising pages and accounts remain live at BmyCharity.com.

Together, BmyCharity and Help for Heroes can offer a service that allows fundraisers to donate their sponsorship directly to their charity of choice with no extra costs so everything you raise goes to your charity.

The commission free service will continue to work with all existing BmyCharity clients in the same way as before. BmyCharity and Help for Heroes will honour the terms of existing BmyCharity contracts.

The site was due to close later this month if new funding could not be secured.

Help for Heroes chief executive Bryn Parry, says: “At Help for Heroes we do everything we can to ensure that every penny we receive goes to the cause and so we want to be sure that BmyCharity can continue to offer their free service to the charity sector. We felt that our supporters should continue to have a choice and are delighted to be able to partner BmyCharity in their fund raising efforts. We admire the ethos of BmyCharity and feel that we are natural partners. We are delighted and hope that our supporters will be as well.”

The company was founded in 2001 and claims to have raised more than £28m for charities.

In August last year, Virgin Money launched an online charity donation service called Virgin Money Giving.

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