The internet has made PR public again after many years of just focusing on the media. The key to online PR is influencing the influencer – blogs, online releases and forums allow companies to communicate directly with their
It is natural for old school PR professionals to resist the move towards online PR and try to dismiss it. But PR, whether it be by an agency or run in-house, is about reaching your audience and this can’t be restricted to just the press.
Paul Stallard, account director, Berkeley PR