A sweet potato sampling road show is travelling across the UK giving over 100,000 consumers the chance to taste sweet potato and pick up a coupon booklet which includes 3 x 50p off coupons.
Supporting this, a competition website has been created, giving consumers the opportunity to describe their perfect dinner party for a chance to win a meal cooked by a profe
ssional chef. The winner will be selected by a public vote via the website with competition entrants and voters each receiving a 50p off coupon for taking part.
Throughout March the McCain “Good Unlimited” TV advert, which sees inside a make-believe McCain potato factory, will be repeated on TV screens and in print.