McCain splashes £1m on sweet potato campaign

McCain, the British chip manufacturer, has launched a £1m campaign to push its sweet potato product.

A sweet potato sampling road show is travelling across the UK giving over 100,000 consumers the chance to taste sweet potato and pick up a coupon booklet which includes 3 x 50p off coupons.

Supporting this, a competition website has been created, giving consumers the opportunity to describe their perfect dinner party for a chance to win a meal cooked by a profe

ssional chef. The winner will be selected by a public vote via the website with competition entrants and voters each receiving a 50p off coupon for taking part.

Throughout March the McCain “Good Unlimited” TV advert, which sees inside a make-believe McCain potato factory, will be repeated on TV screens and in print.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here