New IDM chief to make digital skills gap a priority

The Institute of Direct Marketing (IDM) has appointed EHS 4D chairman Terry Hunt as president.

IDM
Hunt: Making digital his mission

The Institute of Direct Marketing (IDM) has appointed EHS 4D chairman Terry Hunt as president.

Hunt becomes the training and qualifications provider’s first president since Bill Cockburn stepped down in 2006.

He will work with the IDM Trust chairman Simon Hall and its directors to help “strategically position” the organisation over the next three to five years.

Hunt says he wants to help bridge the digital “skills gap”.

“The fact that the most exciting developments in direct customer marketing are happening in digital media makes the IDM’s mission even more crucial,” he says.

Hunt co-founded direct marketing agency Evans Hunt Scott in 1986. He led the 2002 merger with Brann that resulted in the creation of integrated agency, EHS Brann.

The direct, digital and data agency was re-named EHS 4D in 2009 to reflect its role in the Euro RSCG 4D digital agency network.

Hunt specialises in customer reward and engagement strategies and is said to have been closely involved in the development of Tesco Clubcard.

The IDM claims to be “Europe’s leading body for the professional development of direct, data and digital marketing”. It was founded in 1987 and says it has trained 45,000 marketers on open courses and more than 10,000 through in-company programmes across 28 countries in that time.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here