Npower uses multimedia ads to cut energy use

Npower is launching a TV and social media campaign starring Wallace & Gromit to push its smartpower energy monitor.

The ad will go live online before airing on TV from 1 April.

It shows Wallace watching a high-energy consumption multiple-screen TV that he has invented and goes on to show Gromit getting advice from Npower customer care advisor Penny on how to cut energy consumption by using a smartpower monitor.

Npower will distribute the ad to its customers through an email campaign on Thursday (18 March) to drive traffic to a site that allows people to view it through a Wallace-style TV or normal widescreen.

An Npower spokesperson says it is using social media and bloggers for the first time to “create a buzz and excitement before the ad goes on TV, and encourage interaction with the brand”.

The 30- and 40-second TV ads, created by Aardman Animations and VCCP, will run until May.

Npower is also launching an online competition giving away low-energy eco TVs and laptops to encourage people to share the video online.

The TV campaign is the first to include the new Npower logo, which the energy supplier revealed on Tuesday (16 March).

Npower also confirmed this week that it is to replace Coca-Cola as the sponsor of the Football League in a £21m three-year deal.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here