Puma teams up with Sky for footie fans’ campaign

Sports brand Puma has teamed up with Sky Sports to launch its new creative ’Love = Football’ campaign to promote its Power collection and PowerCat 1.10 boot.

People watching footballl in the pub
People watching footballl in the pub

Set to run throughout March, April and May, the campaign “celebrates the fans who play football week in, week out”.

These fans will be able to send Sky Sports their Sunday League photographs, with the best ones are selected and featured in the Puma TV campaign, screened during a selection of Sky Sports Pub matches.

The campaign will also run on SkySports.com and within FourFourTwo magazine.

The deal was brokered by Sky Media and Zenith Optimedia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here