Barclays names Michelle McEttrick CMO for global retail banking

Barclays has appointed Michelle McEttrick as chief marketing officer for its new Global Retail Banking (GRB) division.


She joins from Barclay’s advertising agency BBH where she headed the bank’s creative account. She will report to GRB vice-president Deanna Oppenheimer.

Her appointment follows the creation of GRB in November. The division includes the UK Retail Banking and the Barclaycard businesses and is led by former Barclaycard chief executive Antony Jenkins.

The creation of the global retail banking unit led to the departure of global retail and commercial banking and Barclaycard chief marketing officer Libby Chambers.

Barclays decided not to hire a direct replacement for Chambers and split her duties between David Rutley, global retail banking director, Emmet Burns, retail banking marketing director and Michelle Bottomley, CMO for Barclaycard US, who took on marketing responsibility for Barclaycard in the UK in addition to her US duties.

McEttrick is currently business director at BBH. Prior to this, she was director of integrated marketing at Safeco Corp and vice president for marketing at

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here