ISBA Conference: ITV calls for open dialogue with marketers

ITV is “open for business” to advertisers and wants an open dialogue to ensure that the relationship between the two parties continues to thrive, according to the broadcaster’s commercial chief.


Speaking at the ISBA conference in London today (18 March), Rupert Howell, managing director for brand and commercial at ITV, says “face to face dialogue” is necessary to ensure the broadcaster, marketers and their agencies continue to serve each others needs.

“Together we are stronger,” he adds.

Howell adds that the broadcaster’s recent return to profit, slowing advertising revenue declines and the appointment of Adam Crozier and Archie Norman as chief executive and chairman has left it cautious but “confident about the future.”

However, he slammed the “outdated, disproportionate and unnecessary” Contract Rights Renewal (CRR) system that he claims hinders ITV’s desire to produce “high quality content that delivers audiences” for it and advertisers.

His call to dump CRR was given a fillip by shadow culture minister Ed Vaizey at the conference who said the Tories would look to “relax and remove” as many of the “outdated” regulations that ITV is subject to, including CRR., if his party wins the May General Election.

The Competition Commission is currently considering comments on its final decision regarding CRR. It recently ruled that it will stay but suggested some amendments.

According to reports today, an unnamed senior government official has signalled that it has the power under the Interpretation Act 1978 to revoke the commission’s ruling without an act of Parliament.

The FT says that the chief whip in the House of Lords Lord Davies will now consider if it wants to use that power.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here