CHI will handle the electronics brand’s UK campaign for 3D TV, which breaks at the end of April.
The campaign will include TV, print and outdoor advertising.
Samsung has also appointed i-level to handle its digital strategy, working on its search and social media activity in the UK.
Samsung launched a global campaign for 3D TV last week, as the first 3D sets were unveiled.
Electronics brands are making a push for 3D TV marketing ahead of the FIFA World Cup in June, which will be filmed in 3D.
LG is launching a £3m campaign in April and Panasonic is launching a £5m campaign sponsoring 3D cinema screenings from 2 April.