Curry’s reform sees profits up 20%

DSGi, the group which owns electrical goods retailers Currys and PC World, has revealed that its transformation plan is progressing well with profits at new format stores up 20%.


The group says its £200m cost savings programme is on track. A third (139) of its UK stores have now been reformatted. which helped drive a 3% boost to like for like performance over the Christmas Peak trading period.

During the period the group closed a number of underperforming stores as part of its portfolio review and is accelerating the roll out of its megastore and 2-in-1 store formats. It plans to open 33 megastores and a further 60 2-in-1 format stores this year.

John Browett, DSGi chief executive, says the renewal and transformation plan implemented in 2008 is “making significant changes” to the business and it is starting to see the benefits.

The Group says that having traded the new format stores through the peak Christmas trading period, it is now in a better position to determine the store transformation programme for the coming 12 months and that its combined PC World and Curry’s 2-in-1 stores “provide access to the PC World brand in existing Currys markets”.

It rolled out a new e-merchant platform to the UK sites of, PC and to “improve functionality, ease navigation for customers, and provide better product information and accessory attachment.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here