Morphy Richards’ products include irons, kettles, toasters, coffee makers, vacuum cleaners, and breadmakers. The company has awarded the Leeds-based agency a UK-wide brief following a competitive pitch for just one Morphy Richards product being prepared for a 2010 launch.
The agency across all media, including TV, digital, packaging, press, print, direct marketing, in-store and PR work.
Rod Burrows, marketing director at Morphy Richards, says: “We were impressed enough by the strategic understanding of the category and creative delivery presented by Gratterpalm to not just award them the brief they pitched for, but to open up wider discussions across our brand range.
“As a result we have appointed them as our lead creative agency with a remit to develop that approach and thinking across new product launches in the next 12 months.”