Sky reveals first 3D programming

BSkyB will launch Sky 3D, Europe’s first 3D TV channel, with the Barclays Premier League match between Manchester United and Chelsea on Easter Saturday (3 April).

Chelsea FC
Chelsea FC

Following the channel’s launch, Sky will then show at least a further five Premier League games before the end of the current season and the Coca-Cola Football League Play-Off Finals, all live and all in 3D.

The broadcaster says that more than a thousand pubs and clubs across the UK and Ireland have already signed up for Sky 3D.

Outside of the live games, a show reel showcasing the best of Sky 3D, which will cover a wide range of different programming, will run on Sky 3D during selected hours of the day. This programming, which will run from launch, will also be available to residential customers who subscribe to Sky’s top channels and HD pack.

Brian Lenz, Sky’s Director of Product Design and TV Product Development, says: “It’s fitting that one of the biggest games of the season will be the launch pad for our pioneering Sky 3D service.”

Last week Sony, Samsung, LG and Panasonic all confirmed plans to have 3D TVs on sale within weeks. Sky 3D is compatible with all of the product ranges being introduced by these manufacturers.

Later in the year, Sky 3D will offer a range of movies, sport, documentaries, entertainment and arts content. The channel will initially be introduced at no extra cost for customers who subscribe to Sky’s top channels and HD pack.

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