Labour unveils “People’s Bank” plans

The Labour Party will create a “People’s Bank” to service the low-paid and provide competition to private retail banks if it wins the General Election.

Ed Miliband
Ed Miliband

The party is set to make the new banking network the centrepiece of its election pledges when it unveils its manifesto in the coming weeks.

The People’s Bank will run out of the network of 11,500 post offices around the country. The Government will lift the restrictions that limit the Post Office to offering savings products and allow them to provide current accounts.

Ed Miliband (pictured), energy secretary and one of the architects of the Labour Party’s manifesto, says the bank will be a “new deal for the low paid.”

“It speaks to people’s sense of community, and frankly, banks have let down low-income consumers,” he says, adding that the bank “can be a very serious financial institution and, if you like, a competitor to the conventional private sector”.

The bank could tap into public disquiet over the financial services industry, which is said to have increased in the 18 months since the worse of the financial crisis.

A recent poll of 1,600 consumers for the Direct Marketing Association found that 71% did not trust the industry.

The pledge will also win the support of unions and charities, which last year called for the creation of a “people’s bank” to provide more financial services to people and businesses not currently served by the major high street banks.

Separately, Conservative Party leader David Cameron has announced plans for a unilateral tax on banks. The party has dropped its pledge to only introduce the tax if other countries did as a way to pay back taxpayers in the wake of the Northern Rock, Royal Bank of Scotland and Lloyds Banking Group bailouts.

Labour favours a bank tax but only with international agreement, while Lib Dems say banks must pay for taxpayer protection.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here