V8 partners with Nuffield Health

Juice brand V8 is teaming up with healthcare charity, Nuffield Health.

V8
V8

The activity, set to begin next month and brokered by Van Communications, will see V8 promoted throughout Nuffield Health’s national network of 50 Fitness & Wellbeing Centres.

There will be juice sampling at all centres, supported with price promotions, point of sale and the opportunity to meet Nuffield Health’s nutritional experts.

To help drive retail sales, there will be an on pack promotion offering free three-day family passes at Nuffield centres.

The offer will be included on 500,000 1L packs of V8 Original 100% Vegetable and Tropical juices in Asda, Co-op, Morrisons, Sainsbury’s, Tesco, Waitrose and through independent retailers.

A core message of the promotion will be how V8 can help people achieve their recommended daily fruit and vegetable intake

Euro Food Brands, sole distributor of V8 in the UK, says consumers are expected to drink around four million litres of V8 this year.

Stephen Barlow, managing director of Euro Food Brands, says: “The partnership is about driving sales and brand awareness for V8 and Nuffield Health, which are brands that appeal to people who we call ’proactive healthies’ – people who care about their health and lifestyle and like their five a day to be convenient and taste good.’

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here