The activity, set to begin next month and brokered by Van Communications, will see V8 promoted throughout Nuffield Health’s national network of 50 Fitness & Wellbeing Centres.
There will be juice sampling at all centres, supported with price promotions, point of sale and the opportunity to meet Nuffield Health’s nutritional experts.
To help drive retail sales, there will be an on pack promotion offering free three-day family passes at Nuffield centres.
The offer will be included on 500,000 1L packs of V8 Original 100% Vegetable and Tropical juices in Asda, Co-op, Morrisons, Sainsbury’s, Tesco, Waitrose and through independent retailers.
A core message of the promotion will be how V8 can help people achieve their recommended daily fruit and vegetable intake
Euro Food Brands, sole distributor of V8 in the UK, says consumers are expected to drink around four million litres of V8 this year.
Stephen Barlow, managing director of Euro Food Brands, says: “The partnership is about driving sales and brand awareness for V8 and Nuffield Health, which are brands that appeal to people who we call ’proactive healthies’ – people who care about their health and lifestyle and like their five a day to be convenient and taste good.’