Autoglass launches £10m TV push

Autoglass, the consumer automotive service brand, has appointed integrated agency Breakfast to create a £10m television campaign.

Autoglass campaign
Autoglass campaign

The campaign is promoting windscreen replacement, as well as repair for the first time.

The company says it is continuing to feature real Autoglass staff to give advice and information in ads and this campaign is the first to feature a female technician.

Autoglass is seeking to build on its 2008 ad campaign to build demand from motorists with windshield glass damage.

Breakfast will work with media production company Outlook to develop four TV ads over the coming six months.

The national campaign will go live in April 2010.

Marketing director, David Meliveo says Autoglass hopes working with Breakfast will allow the company to regularly refresh its message and be as flexible with its TV advertising as it is with its radio ads.

Autoglass expects to grow marketing spend by 75% to £20m in 2010.

The company’s previous campaign was been created by McCann Ericsson Brussels and planned and bought by Universal McCann in the UK.

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