John Lewis launches spring campaign

John Lewis is launching a print campaign for its spring homeware collection.

John Lewis campaign

The campaign, created by Adam & Eve, breaks on Saturday (27 March).

The four creative executions feature miniature houses showcasing the department store’s range of linens, home furnishings, tea sets and accessories.

The products featured include John Lewis own-brand, exclusive and branded products to demonstrate the breadth of choice available in its homeware collection in-stores and online.

The campaign continues using the strapline “Inspiration for every home” that John Lewis has used in previous campaigns.

The ads will appear across weekend supplements and consumer home titles.

It is also the first time John Lewis will extend the ad concept into point of sale material and visual merchandising in shop window displays.

Craig Inglis, head of brand communications at John Lewis, says the campaign differentiates John Lewis from the market and demonstrates the department store’s “eclectic range of gorgeous products”

Media planning and buying was carried out by Manning Gottlieb OMD.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here