John Lewis launches spring campaign

John Lewis is launching a print campaign for its spring homeware collection.

John Lewis campaign

The campaign, created by Adam & Eve, breaks on Saturday (27 March).

The four creative executions feature miniature houses showcasing the department store’s range of linens, home furnishings, tea sets and accessories.

The products featured include John Lewis own-brand, exclusive and branded products to demonstrate the breadth of choice available in its homeware collection in-stores and online.

The campaign continues using the strapline “Inspiration for every home” that John Lewis has used in previous campaigns.

The ads will appear across weekend supplements and consumer home titles.

It is also the first time John Lewis will extend the ad concept into point of sale material and visual merchandising in shop window displays.

Craig Inglis, head of brand communications at John Lewis, says the campaign differentiates John Lewis from the market and demonstrates the department store’s “eclectic range of gorgeous products”

Media planning and buying was carried out by Manning Gottlieb OMD.

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