Sun launches outdoor campaign to talk up columnists

The Sun has launched an outdoor and print campaign in the Carlton TV region showcasing its daily columnists to support its price promotion in the area.

Kelvin Mackenzie in The Sun campaign
Kelvin Mackenzie in The Sun campaign

The ads have been created for the paper by creative agency WCRS and help highlight the paper’s content and promotional 20 pence weekday price.

Each of the ads features an iconic portrait photograph of a columnist that reflects their unique writing style, along with a short tagline.

These include “King Among Jokers” for political commentator Trevor Kavanagh, “TV Anarchist” for TV critic Ally Ross, “Opinions With Balls” for Jane Moore, “Fighting Talk” for Kelvin Mackenzie (pictured) and “Leftfield Humour” for controversial comic Frankie Boyle.

Lorraine Kelly is portrayed as “The Nation’s Godmother” for her Saturday column.

Rob Painter, interim marketing director for The Sun, says: “At The Sun we pride ourselves on investing in great writing talent that sets us apart from the crowd. By showcasing our columnists in this way, we can remind readers of the fantastic market-leading content they get every day in The Sun, for only 20p.”

Painter is soon to step into the role of News International portfolio, strategy and planning director within the Customer Direct team. Barnaby Dawe will take up the role of marketing director for The Sun and News of the World next month.

The Sun has run price promotions in different regions. Recent ABC average net circulation figures have seen the title dip below 3m a number of times. In February the newspaper dropped 1.12% on the previous month to 2,972,763.

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