Sainsbury’s growth slows  in Q4

Sainsbury’s has posted its slowest quarterly sales growth in five years.

Comparable sales, excluding fuel for the three months to 20 March, slowed to 1.7% down from 3.7% growth in the previous quarter.

Total sales for the quarter were up 4.4%. While comparable sales for the full year were up 4.3%, excluding fuel.

Sainsbury’s chief executive Justin King says the chain’s “good performance was in line with expectations” but adds that he expects 2010 to “remain challenging”.

The supermarket says its non-food offer is continuing to grow at three times the rate of its food business and its online grocery offer saw sales rise by 15%.

During the quarter, Sainsbury’s relaunched its Freefrom and Be Good to Yourself own-brand ranges and announced it had become the world’s largest retailer of Fairtrade products.

The supermarket has also relaunched its customer magazine “Fresh ideas” with two versions targeting different audiences.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here