Continental centralises global documents

The world’s fourth largest tyre manufacturer, Continental, is standardising its document print and faxing into a single solution. HP Exstream has been given an extended contract, building on an existing relationship that delivers customer communications and document management services.

Continential will deploy HP Exstream Assured Delivery across all of its business, replacing a range of currently installed solutions. The system integrates and supports 40,000 SAP users globally who generate documents with their ERP system and need to print or fax them. The company has six divisions and was looking for a single global solution for its business critical documents which would also provide feedback on their delivery.

Simon Reynolds, group manager UK and Ireland, Enterprise Software, at HP says: “We’re very pleased that Continental has chosen to extend their suite of HP Exstream software and services. This illustrates the growing demand for innovative document management solutions that allow for flexible tailored communications.”

He adds: “Businesses are increasingly looking for ways to improve their direct communications with customers. HP Exstream is able to deliver this through a platform used by marketers, rather than traditional owners of databases.”

Latest from Marketing Week

Mark Ritson investigates: Recreational marijuana

After probing America’s newest industry four key questions spring to mind: Which will be the big marijuana brands of the future? Why does scale drive ad effectiveness? What day is it? And, why have my legs stopped working?


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here