Mail Online becomes most visited UK newspaper site

Mail Online has become the UK’s most popular UK newspaper site with 36.2m unique users, overtaking The Guardian.

ABCE figures for February showed Mail Online achieved margin growth of less than 1% compared with January but regained the lead after visits to The Guardian’s site fell nearly 14% to 31m., which this week launched a crowd-sourced debate site, remained the third-most visited site, with 27.9m users, down 14%.

News International title The Sun received 21.2m users down marginally (0.48%) compared with January while sister title Times Online saw a drop of over 4% in users to 20.4m.

The report showed The Independent, which is reportedly still in talks about being bought by Alexander Lebedev, received 9.5m unique users and was down 1.83%.

Mirror Group Digital almost experienced a similar percentage drop as The Guardian and Telegraph, with a fall of almost 14% to 9.2m.

The Mail Online saw the biggest rise in online readers year on year, with a 68% increase, followed by The Guardian with 37% and The Sun.

This story first appeared on New Media Age.

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