M&C Saatchi sees profits drop but buys Inside Mobile

Ad agency M&C Saatchi has posted a drop of 27% in profit but is continuing to invest with the acquisition of mobile marketing agency Inside Mobile.

Inside Mobile will be brought under the ad agency’s branding as M&C Saatchi Mobile, working on clients including Reebok, Yahoo, InBev and Sky.

The mobile agency will continue to be led by Inside Mobile founders Dusan Hamlin and James Hilton.

Moray MacLennan, worldwide CEO at M&C Saatchi, said, “The growth of mobile marketing will be dramatic over the next five years, and be central to many of our clients’ communication plans. The acquisition of Inside Mobile, and the launch of M&C Saatchi Mobile globally will strengthen our differentiation from the older Networks.”

James Hilton, founder of Inside Mobile, said, “Being integrated within the M&C Saatchi network will ensure we have a greater global footprint and will accelerate our growth.”

M&C Saatchi reported pre-tax profit of £10.3m for the full year on revenue of £103.4m. It says that 2010 has started more positively and it would enter new markets this year.

This story first appeared on New Media Age.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here