Malibu launches Radio Maliboom campaign

Pernod Ricard rum brand Malibu will launch the latest phase of its campaign targeting 18-24 year olds in the UK, airing Radio Maliboom across TV and radio channels next week.

Malibu
Malibu advert

The ad, created by Publicis London, features two thirty second spots, ’Snowflake’ and ’Shake It’, and will run for a total of seven weeks across ITV1, Sky1, MTV, Channel 4, Kiss FM and Facebook.

In the ad, radio personalities DJ Bernhard and MC Wonder Full broadcast music to the world from Radio Maliboom Boom studio on a beach in Barbados.

The ad campaign follows Malibu ’mish-mash’ experiential campaign, with DJ events held across 70 student union bars throughout the UK.

Publicis took over the £25m global Malibu advertising account last May, after winning a pitch against incumbent Droga5.

Patrick Venning, head of marketing for Malibu at Pernod Ricard UK hopes that the new ad campaign will showcase the brand’s ’infectious and playful spirit’.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here