Burton’s recruits chief commercial officer from Kraft

Burton’s Foods, the maker of Cadbury biscuits, Jammie Dodgers and Wagon Wheels, has recruited Steve Newiss to the newly created role of chief commercial officer.  

Cadbury biscuits
Cadbury biscuits

Newiss will take responsibility for the company’s commercial sales activities including customer management, retailer brand, international, category management and sales and operations planning.

Newiss says he is “immensely excited by the opportunities this role offers”.

Newiss moves from Kraft, the new owner of Cadbury, where he was vice president of European sales. Kraft is in the midst of a senior level reshuffle following its hostile Cadbury takeover earlier this year.

Burton’s Foods manufactures and distributes market-leading brands including the Cadbury biscuit range, for which is has a licence.

Newiss arrives on the day the company announces a £4m investment that will see three Cabury brands launched into biscuits. Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish biscuits will combine “the credibility of Cadbury brands with the heritage of Burton’s”.

The launch will be supported by a £2.5m advertising campaign from 10 May, including outdoor and print, as well as promotional activity with leading retailers and a consumer and trade PR campaign.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here