Eon campaign asks questions about energy

Eon is launching a multi-channel campaign that asks the question: “Why on earth would an energy company want me to use less energy?”.

Eon campaign
Eon campaign

The campaign, created by DLKW, aims to communicate that Eon is focussed on “more than short term profits” and promote initiatives to help customers reduce carbon emissions and save money.

It was inspired by questions raised by consumers on Eon’s YouTube channel, which launched in Autumn 2009.

The company says it builds on a press campaign it launched last year, which showed a number of animated ads designed to create a debate with consumers around energy issues.

Jeremy Davies, director of brand and communications at Eon, says the campaign has been created to “genuinely engage with people about the energy issues that matter to them” and give “honest and simple” answers.

The campaign will include national press and magazines, outdoor media, digital screens and online advertising.

Media planning and buying has been handled by MediaCom.

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