Kylie and Sienna star in Breakthrough Breast Cancer ads

Kylie Minogue, Sienna Miller and Claudia Schiffer are to star in a campaign by Breakthrough Breast Cancer to launch Fashion Targets Breast Cancer 2010.

Kylie stars in Breakthrough Breast Cancer ad
Kylie stars in Breakthrough Breast Cancer ad

The campaign, shot by fashion photographer Mario Testino, shows the three celebrities appearing naked, wrapped in a silk sheet with the campaign’s target logo and the strapline “Wear your support”.

It was created by CMW as part of a six-week integrated campaign including outdoor, branded London taxi’s, digital and social media activity, which launches today (29 March).

Media planning was handled by Posterscope on a pro-bono basis.

This year the campaign is being supported by M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com, Whistles, Superdry and Melissa Odabash.

Fashion targets Breast Cancer began as a t-shirt campaign and there is now a collection of Fashion Targets product lines from leading retailers and designers.

The charity initiative was launched in 1994 by Ralph Lauren.

Breakthrough Breast Cancer hopes to raise £1m through the Fashion Targets Breast Cancer 2010 campaign with 30% of the price of each item going directly to the charity.

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