Sci-Fi Channel readies change to SyFy with V campaign

Sci Fi channel (UK) has unveiled a campaign to promote the UK premiere of V and to introduce its rebranding to Syfy.

V
V

The campaign launches across outdoor, print, radio and television, with outdoor breaking today (29 March) and is designed to ramp up excitement about V, a “re-imagining” of the 80s science-fiction series.

The ads feature the strapline “They Are Coming.” The print ads, created in-house, will run in consumer magazines and national and regional press from 6 April, with TV and radio ads airing the week of launch.

The change of the Universal Networks International channel name to Syfy is designed to broaden the positioning of the channel and marketing will carry the new tagline “Imagine Greater”. The rebrand takes place on 13April.

The rebrand also creates a name that can travel easily to non-English speaking territories.

Media planning and buying for the campaign has been handled by MediaCom.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here