The publisher says year to date revenue at its Associated Newspaper business, which includes The Daily Mail and sister title the Mail on Sunday, was up 8% on last year, driven by a 13% increase in display revenue and a 3% rise in digital revenue.
The performance in the quarter to March so far contrasts sharply with the 13% drop registered in the final quarter of 2009.
The firm broke from its usual promotions-based marketing strategy in January by launching a £10m above-the-line campaign focusing on editorial content in a bid to capture the interest of 35-plus women.
Despite the recent upturn, DMGT says like for like revenue, which excludes exchange rate fluctuations, for the five months to the end of February fell 2% behind the same period last year.
The publisher’s local newspaper division, Northcliffe Media saw like for like advertising revenue fall 10% in the five-month period. However, it too has seen an upturn in the year to date, down just 5% in the quarter so far.
Group revenue, which also covers its business to business and consumer media titles, fell 5% on a like for like basis.