Daily Mail reports an upturn in ad revenues

Daily Mail and General Trust (DMGT), owner of the Daily Mail and Mail on Sunday, has reversed the decline in advertising revenue at its national newspaper division. 

Daily Mail Lifestyle ad
Daily Mail Lifestyle ad

The publisher says year to date revenue at its Associated Newspaper business, which includes The Daily Mail and sister title the Mail on Sunday, was up 8% on last year, driven by a 13% increase in display revenue and a 3% rise in digital revenue.

The performance in the quarter to March so far contrasts sharply with the 13% drop registered in the final quarter of 2009.

The firm broke from its usual promotions-based marketing strategy in January by launching a £10m above-the-line campaign focusing on editorial content in a bid to capture the interest of 35-plus women.

Despite the recent upturn, DMGT says like for like revenue, which excludes exchange rate fluctuations, for the five months to the end of February fell 2% behind the same period last year.

The publisher’s local newspaper division, Northcliffe Media saw like for like advertising revenue fall 10% in the five-month period. However, it too has seen an upturn in the year to date, down just 5% in the quarter so far.

Group revenue, which also covers its business to business and consumer media titles, fell 5% on a like for like basis.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here