IAB says online ad growth slowed to 4.2% in 2009
Russell ParsonsThe growth in online advertising spend slowed last year as the global recession hit digital marketing budgets.
The growth in online advertising spend slowed last year as the global recession hit digital marketing budgets.
Cider brand Gaymers is set to ramp up its music-based marketing activity following the appointment of Frukt as its lead agency.
Kellogg’s “Feast of Football” initiative is to be the biggest promotion yet to adopt the Institute of Sales Promotion (ISP) Seal, devised to reassure customers that a promotion is legal and CAP code compliant.
A Renault television advert promoting a range of zero emissions cars has been banned by the Advertising Standards Authority (ASA).
Ikea is launching the second phase of its Ikea Kitchen Squad advertising campaign.
Clive Humby, co-founder, dunnhumby discusses how Tesco’s success is grounded in the power of personalisation.
A roundup of retail stories in the papers from the past week… Waitrose, Tesco, Agent Provocateur, Ocado, Best Buy, Boots, Selfridges.
Asda is looking to leverage the power of mums in the run up to the general election with an online initiative to engage Asda customers to blog about politics.
Project Canvas has appointed Anthony Rose and Tim Hunt as chief technology officer and director of marketing respectively.
SureMen, the Unilever owned male anti-perspirant range, is supporting the launch of its Sport Defence variant with a £3m World Cup themed campaign.
Pepsi has overtaken Coca-Cola as the top-selling brand in the on-trade, according to the Britvic Soft Drinks Report 2010.
Daily Mail and General Trust (DMGT), owner of the Daily Mail and Mail on Sunday, has reversed the decline in advertising revenue at its national newspaper division.
Dating site match.com is launching a new television campaign to promote its MatchAffinity relationship service on Thursday (1 April).
Nytol, the GlaxoSmithKline owned sleeping remedy, is to sponsor BSkyB’s Gold TV and Watch TV channels as part of a £1m deal.
Lingerie brand Miss Ultimo has dropped Peaches Geldof as the ambassador of its brand following allegations of drug use.