Orange will use social media and third-party mobile app stores to sell its mobile games service as part of a campaign that will enable it to target other network operators’ customers.
Signing a celebrity to front a branding campaign is a powerful yet risk-laden strategy, but there are more ways to use a famous face than just booking a highly exposed star who threatens to overshadow the brand or derail its values with their behind-the-scenes antics.
To fully exploit the potential of search, marketers must take advantage of real-time data and smartphone technology that now dominate social media.
“We’ve given this a lot of thought, but there’s a point where a business must stick to its principles and as a brand that targets young women, we feel it is impossible for Peaches Geldof to continue to work with us as the face of Miss Ultimo lingerie.”
Our ’man on the inside’ provides a view from the top of the marketing tree.
Multinational brands that try to harness the power of social media run the very grave risk of getting their fingers burned
The media will play such a pivotal role in the outcome of the general election that political coverage is about to grip the nation
BSkyB has added the position head of branded content to its company structure as it explores the opportunities arising from advertiser-funded content and product placement.
Asda is looking to leverage the power of mums in the run-up to the general election with an online initiative to engage Asda customers to blog about politics.
More than 200 young stars of marketing are waiting to hear whether they’ve done enough to earn a scholarship at the Marketing Hall of Legends’ new Marketing Academy.
Drinks giant looks within as vice-president for Smirnoff makes the step up.
Eighty-three per cent of respondents to this week’s MarketingWeek.co.uk poll said on-pack food labelling was important to the choices they made at the supermarket.
Heineken UK is looking at sponsorship in a bid to differentiate its Foster’s brand in the crowded UK beer market.
The publisher of The Times and The Sunday Times is embarking on the high-risk strategy of digital subscriptions in a bid to ’super serve’ its most valued readers.
First there was the unfortunate reminder that public information advertising expenditure has soared to pole position in the past year, comfortably ahead of Procter & Gamble’s.