Your Trends article focusing on the 55-plus age group and their interaction with travel brands (MW 25 March) was thought provoking. The smartest brands are those that monitor or even repurpose user generated content, and ensure they take heed and respond.
Last week’s article (“Sponsors welcome Tiger Woods’ return, MarketingWeek.co.uk 17 March’) pondered Tiger’s return to the course. His sponsors have generally stood by their man – noise-lovers such as Nike are unlikely to worry about further media interest. But the question for some sponsors must be his impact – for richer or poorer – at the point of sale.
Ray Snoddy’s article on 3D TV (MW 18 March) raised some very interesting points. Standards and lack of content are certainly problems but as Ray states, issues with standards tend to get sorted out over time – it’s the lack of content that’s an immediate issue.
I think it’s too clear-cut to say the ruling is “a blow for brands” (MW 25 March). Instead I expect that parties reacting to this news will fall into three distinct camps; those who see it as a threat to their business model, those who will not feel any impact at all and those who see it as an opportunity.
Your recent Innovation in Direct Marketing report (MW 18 March) highlighted that personalisation in traditional offline media is playing catch-up with its online counterpart.
Sci Fi channel (UK) has unveiled a campaign to promote the UK premiere of V and to introduce its rebranding to Syfy.
The BBC Trust has asked the BBC to postpone its plans to launch a number of mobile apps from next month following objections by industry bodies.
Parental controls on mobile phones should be improved to prevent children accessing unsuitable material online, according to Professor Tanya Byron.
JWT London is launching a campaign for the National Centre for Domestic Violence (NCDV), to highlight the fact that one man dies as a result of domestic abuse every three weeks.
Walkers is putting a new spin on its ’Do Us A Flavour’ campaign as part of its World Cup activity.
Best Buy has announced the date of its long-awaited UK opening.
The Institute of Sales Promotions (ISP) and Westminster Business School, University of Westminster, is to undertake a research project aimed at improving the understanding of how promotions affect consumer behaviour and loyalty.
Diageo is upping its efforts in the UK lager market with the introduction of Namibian brand Windhoek.
Burton’s Foods, the maker of Cadbury biscuits, Jammie Dodgers and Wagon Wheels, has recruited Steve Newiss to the newly created role of chief commercial officer.
Ofcom has launched its consultation over changes to existing regulations that require ITV1, Channel 4 and Five to sell all their advertising airtime, even if it means slashing prices.